The digital age has not only had an effect on our private lives, but also our professional ones, including the ways in which we are being recruited, meaning that more of us are being recruited online.
Figure 1: What do recruiters look for in a profile?
LinkedIn remains the recruiters top social networking site of choice, however this doesn’t necessarily mean that this is only digital tool that we should be using to create an authentic profile. Services such as blogs and twitter can help us to put our views and ideas across, and give recruiters a clearer impression of our identity (Tapscott, D. 2014), consequently authenticity is important.
Figure 2: Tips for achieving an authentic professional profile.
Although we are encouraged to make a well rounded, authentic profile online, sometimes this backfires, where people don’t stick to the prescribed socially acceptable rules, for what we post, or we can get caught out on our lies, as seen in the headlines in figure 3.
Figure 3: Headlines showing how our online identity can have consequences on our professional lives.
However if we have to vet everything that we say, and think about our online footprints carefully, does this make what the recruiters see of us online an authentic profile? Surely the whole idea of authenticity should be to project an image of ourselves that is true to who we really are?
Reading into this idea of authenticity is clear that the advice given to be ‘authentic’ isn’t necessarily true to it’s entire definition. Advice on authenticity is instead that we should be building up and maintaining relationships through the online world, keeping our interactions and identities as true to our real life self, however the clear undertone within this is that although we need to be ourselves, we should be careful to only project our ‘best self’ to get on most successfully in the professional world (bizmsolutions).
Figure 4: Dictionary definition of authentic.
How to Convey Authenticity Online
Authentic Dictionary Reference, dictionary.com
Tapscott, D. 2014. Five Ways Talent Management Must Change.
The Employable, 2014. How blogging can help you get a job.
The BBC. 2013. How to promote yourself online.
Ronson, J. 2015. How One Stupid Tweet Blew Up Justine Sacco’s Life.
Advice from a Recruiter
Advice from The University of Southampton Careers Service.
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Kill some Jews’ tweet gets Texas pre-school teacher fired. 2017. FoxNews.com
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van der Nagel, E. and Frith, J. 2015. Anonymity pseudonymity, and the agency of online identity: Examining the social practices of r/Gonewild. First Monday.
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